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dc.contributor.authorBertella, Giovanna
dc.date.accessioned2017-03-03T08:22:02Z
dc.date.available2017-03-03T08:22:02Z
dc.date.issued2016-02-01
dc.description.abstractThis study concerns the development of Tuscany as a destination for wedding tourism. The focus is on local entrepreneurs—specifically local wedding planners—and the aim is to describe and discuss their role as coordinators and innovators. The findings suggest that local wedding planners act as coordinators of teams of local practitioners. Beyond the local level, wedding planners experience difficulties in finding collaborative partners; in relation to this, a recently developed regional project could prove supportive. The wedding planners’ role as potential innovators seems to be limited due to the lack of market orientation by some local authorities, the newness of wedding planning as a form of employment in the Italian context and the related lack of recognized legitimacy, the presence of some improvising wedding service companies and the absence of certified professional associations.en_US
dc.descriptionManuscript. Published version available in <a href=http://dx.doi.org/10.1080/21568316.2015.1133446>Tourism Planning & Development, vol. 14, 2017 - issue 1</a>en_US
dc.identifier.citationGiovanna Bertella (2017) The emergence of Tuscany as a wedding destination: the role of local wedding planners, Tourism Planning & Development, 14:1, 1-14, DOI: 10.1080/21568316.2015.1133446en_US
dc.identifier.cristinIDFRIDAID 1334787
dc.identifier.doi10.1080/21568316.2015.1133446
dc.identifier.issn2156-8316
dc.identifier.issn2156-8324
dc.identifier.urihttps://hdl.handle.net/10037/10415
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.journalTourism Planning & Development
dc.rights.accessRightsopenAccessen_US
dc.subjectVDP::Samfunnsvitenskap: 200en_US
dc.subjectVDP::Social science: 200en_US
dc.subjectTurisme / Tourismen_US
dc.subjectMarketingen_US
dc.titleThe emergence of Tuscany as a wedding destination: the role of local wedding plannersen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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