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dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorLarsen, Nils Magne
dc.contributor.authorAlemu, Mohammed Hussen
dc.contributor.authorGallogly, Joseph K.
dc.contributor.authorMenon, Vishnu R.G.
dc.contributor.authorFagerstrøm, Asle
dc.date.accessioned2019-12-23T14:05:31Z
dc.date.available2019-12-23T14:05:31Z
dc.date.issued2019-12-03
dc.description.abstractIncreased fish consumption can contribute to a more sustainable food system. This paper explores how signaling affects consumer choices in fresh fish purchasing situations, both in traditional and online retail settings. We examined two different types of market signals; quality signals stemming from consumers as a social proof and authority signals coming from stores. Study 1 showed that quality signals from other consumers (product rating) had the highest importance score in an online setting when compared to traditional attributes in a conjoint experiment. Study 2 again confirmed the prominence of quality signals from consumers by extending the research over to brick and mortar retailing and top-selling items. Study 3 followed up with in-store experiments, using fresh cod fillets as the target product and fresh ground beef as a comparison. The experiments showed increased sales from both types of signaling, with an overall 41.5% increase for fish in our study.en_US
dc.identifier.citationSigurdsson, Larsen, Alemu, Gallogly, Menon, Fagerstrøm. Assisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailing. Journal of Business Research. 2019en_US
dc.identifier.cristinIDFRIDAID 1756727
dc.identifier.doi10.1016/j.jbusres.2019.11.029
dc.identifier.issn0148-2963
dc.identifier.issn1873-7978
dc.identifier.urihttps://hdl.handle.net/10037/16986
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalJournal of Business Research
dc.rights.accessRightsopenAccessen_US
dc.rights.holder© 2019 Elsevier Inc. All rights reserved.en_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.subjectVDP::Social science: 200::Economics: 210::Business: 213en_US
dc.subjectVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213en_US
dc.titleAssisting sustainable food consumption: The effects of quality signals stemming from consumers and stores in online and physical grocery retailingen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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Attribution-NonCommercial-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International