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dc.contributor.authorFagerstrøm, Asle
dc.contributor.authorRichartz, Philip
dc.contributor.authorPawar, Sanchit
dc.contributor.authorLarsen, Nils Magne
dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorEriksson, Niklas
dc.date.accessioned2020-02-03T07:06:28Z
dc.date.available2020-02-03T07:06:28Z
dc.date.issued2020-01-28
dc.description.abstractHealthy food labels are a widely used form of intervention that nudges consumers towards healthier choices. This study investigates the relative importance of healthy food labels on the consumers’ online choice of grocery. A conjoint study (n=111) shows that price, brand, and country of origin had a relatively higher impact on choice than health food labels. However, it is important to note that consumers are not completely indifferent to the presence of a healthy food label and it increases chances of a product being chosen online. The results also demonstrate gender differences, as healthy food labels had a stronger impact on female consumers. Thus, opportunities exist to improve the impact of healthy food labels on food choice. It is evident that simply presenting healthy food labels on products is equally beneficial for consumers, manufacturers, and policymakers alike.en_US
dc.identifier.citationFagerstrøm, Richartz, Pawar, Larsen, Sigurdsson, Eriksson. The relative importance of healthy food labels when shopping for groceries online. Procedia Computer Science. 2019en_US
dc.identifier.cristinIDFRIDAID 1789937
dc.identifier.doi10.1016/j.procs.2019.12.217
dc.identifier.issn1877-0509
dc.identifier.urihttps://hdl.handle.net/10037/17295
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalProcedia Computer Science
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2019 The Author(s)en_US
dc.subjectVDP::Social science: 200en_US
dc.subjectVDP::Samfunnsvitenskap: 200en_US
dc.titleThe relative importance of healthy food labels when shopping for groceries onlineen_US
dc.type.versionpublishedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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