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dc.contributor.authorFont, Xavier
dc.contributor.authorEnglish, Rosa
dc.contributor.authorGkritzali, Alkmini
dc.contributor.authorTian, Wen
dc.date.accessioned2021-01-19T12:38:46Z
dc.date.available2021-01-19T12:38:46Z
dc.date.issued2020-08-12
dc.description.abstractTo mainstream sustainability, we need to understand the value gained from sustainability by users. We apply a user-centred design methodology to develop an agile, iterative, incremental and reflexive process to understand the sustainability value proposition for Lufthansa City Center travel agents. We analyse the failure of sustainability communications within the online platforms used by these agents and explore why the agents factor out sustainability information during the customer sales process. We identify how agents and customers understand sustainability, and we explore opportunities to co-create sustainability value. Furthermore, we prototype, and then test, methods of empowering travel agents to communicate sustainability to their customers as a value-adding proposition.en_US
dc.identifier.citationFont aulet X, English, Gkritzali A, Tian W(. Value co-creation in sustainable tourism: A service-dominant logic approach. Tourism Management. 2020;80en_US
dc.identifier.cristinIDFRIDAID 1872800
dc.identifier.doi10.1016/j.tourman.2020.104200
dc.identifier.issn0261-5177
dc.identifier.issn1879-3193
dc.identifier.urihttps://hdl.handle.net/10037/20316
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalTourism Management
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2020 The Author(s)en_US
dc.subjectVDP::Social science: 200en_US
dc.subjectVDP::Samfunnsvitenskap: 200en_US
dc.titleValue co-creation in sustainable tourism: A service-dominant logic approachen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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