Beyond ethics: The transformational power of overlapping motivations in implementing strategic sustainability actions
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https://hdl.handle.net/10037/23868Dato
2021-10-18Type
Journal articleTidsskriftartikkel
Peer reviewed
Sammendrag
We develop a methodology to identify patterns between sustainability motivations, actions and engagement. We apply this methodology to analyse a 3 1/2-year intervention that yielded 151 sustainability actions undertaken by 46 outbound tour operators. We find three aspects that can be explained by the tour operators' motivations to act sustainably, namely, a connection between: (i) the actions taken in the context of the organisation's business model, (ii) the intensity of the approach, measured by the resources invested in it and the operator's commitment level and (iii) the evolution of the response. These patterns demonstrate how ethical motivations are common and a precondition to acting sustainably, but, in themselves, these motivations are not sufficient to integrate sustainability practices into the core business or to maintain commitment over time. It is the combination of a high ethical commitment with clear strategic intent, materialised in commercial and operational motivations, that increases the connectedness, and intensity, of sustainability actions amongst ethically committed firms.
Beskrivelse
This is the peer reviewed version of the following article: Bonilla-Priego, Nájera-Sánchez, Font aulet X. Beyond ethics: The transformational power of overlapping motivations in implementing strategic sustainability actions. Business Strategy and the Environment (BSE). 202, which has been published in final form at https://doi.org/10.1002/bse.2912. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. This article may not be enhanced, enriched or otherwise transformed into a derivative work, without express permission from Wiley or by statutory rights under applicable legislation. Copyright notices must not be removed, obscured or modified. The article must be linked to Wiley’s version of record on Wiley Online Library and any embedding, framing or otherwise making available the article or pages thereof by third parties from platforms, services and websites other than Wiley Online Library must be prohibited.
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WileySitering
Bonilla-Priego, Nájera-Sánchez, Font aulet X. Beyond ethics: The transformational power of overlapping motivations in implementing strategic sustainability actions. Business Strategy and the Environment (BSE). 2021Metadata
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