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To which world regions does the valence–dominance model of social perception apply?

Permanent link
https://hdl.handle.net/10037/23933
DOI
https://doi.org/10.1038/s41562-020-01007-2
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Date
2021-01-04
Type
Journal article
Tidsskriftartikkel
Peer reviewed

Author
Jones, Benedict C.; DeBruine, Lisa M.; Flake, Jessica K.; Liuzza, Marco Tullio; Antfolk, Jan; Arinze, Nwadiogo C.; Schei, Vidar; Sverdrup, Therese E.; Pfuhl, Gerit; Nielsen, Tonje Kvande; Tamnes, Christian Krog; Zickfeld, Janis Heinrich; Bloxso, Nicholas G.; Foroni, Francesco; Cubilla, Carmelo P.; Turiegano, Enrique; Gilead, Michael; Saribay, S. Adil; Owsley, Nicholas C.; Calvillo, Dustin P.; Wlodarczyk, Anna; Qi, Yue; Ariyabuddhiphongs , Kris; Stolier, Ryan M.; Evans, Thomas R.; Bonick, Judson; Ashworth, Logan F.; Chevalier, Coralie; Kapucu, Aycan; Leongómez, Juan David; Hajdu, Nandor; Aczel, Balazs; Andreychik, Michael; Musser, Erica D.; Batres, Carlota; Hu, Chuan-Peng; Liu, Qing-Lan; Legate, Nicole; Vaughn, Leigh Ann; Barzykowski, Krystian; Schmid, Irina; Artner, Richard; Vanpaemel, Wolf; Jiang, Zhongqing; Marcu, Gabriela M.; Stephen, Ian D.; Lu, Jackson G.; Philipp, Michael C.; Arnal, Jack D.; Chopik, William J.
Abstract
Over the past 10 years, Oosterhof and Todorov’s valence–dominance model has emerged as the most prominent account of how people evaluate faces on social dimensions. In this model, two dimensions (valence and dominance) underpin social judgements of faces. Because this model has primarily been developed and tested in Western regions, it is unclear whether these findings apply to other regions. We addressed this question by replicating Oosterhof and Todorov’s methodology across 11 world regions, 41 countries and 11,570 participants. When we used Oosterhof and Todorov’s original analysis strategy, the valence–dominance model generalized across regions. When we used an alternative methodology to allow for correlated dimensions, we observed much less generalization. Collectively, these results suggest that, while the valence–dominance model generalizes very well across regions when dimensions are forced to be orthogonal, regional differences are revealed when we use different extraction methods and correlate and rotate the dimension reduction solution.
Publisher
Springer Nature
Citation
Jones, DeBruine LM, Flake, Liuzza MT, Antfolk J, Arinze, Schei V, Sverdrup TES, Pfuhl G, Nielsen, Tamnes CK, Zickfeld J, Bloxso, Foroni, Cubilla, Turiegano, Gilead, Saribay, Owsley, Calvillo, Wlodarczyk A, Qi, Ariyabuddhiphongs , Stolier, Evans, Bonick, Ashworth, Chevalier, Kapucu A, Leongómez, Hajdu, Aczel B, Andreychik, Musser ED, Batres C, Hu C, Liu, Legate, Vaughn, Barzykowski, Schmid, Artner, Vanpaemel W, Jiang, Marcu, Stephen, Lu, Philipp, Arnal JD, Chopik WJ. To which world regions does the valence–dominance model of social perception apply?. Nature Human Behaviour. 2021;5(jan):159-169
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