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dc.contributor.authorSigurdsson, Valdimar
dc.contributor.authorFolwarczny, Michał
dc.contributor.authorLarsen, Nils Magne
dc.contributor.authorMenon, Vishnu R.G.
dc.contributor.authorSigurdardottir, Freyja Thoroddsen
dc.contributor.authorPerkovic, Sonja
dc.date.accessioned2023-11-08T09:21:15Z
dc.date.available2023-11-08T09:21:15Z
dc.date.issued2023-10-26
dc.description.abstractEndocrine-disrupting chemicals (EDCs) in consumer products present a global health concern. Yet, the understanding of consumer perceptions of EDC-related product labels is limited. This study investigated consumer reactions to such labels using data from 602 Scandinavian consumers. The results indicate a positive association between label performance (willingness to buy, pay in a local currency, pay extra, and recommend a product with the label) and a modified version of the consumer-based food label equity scale proposed by Coderre et al. (2022). Findings also suggest a positive relationship between awareness of EDCs and label performance of products with EDC-related labels. Our recommendations involve educating consumers, utilizing labels more effectively, and avoid warning labels for risks that are not well known and/or have a relatively low consumer-based label equity (CBLE).en_US
dc.identifier.citationSigurdsson V, Folwarczny M, Larsen NM, Menon VR, Sigurdardottir FT, Perkovic S. Utilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicals. Journal of Retailing and Consumer Services. 2024;76en_US
dc.identifier.cristinIDFRIDAID 2193121
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2023.103611
dc.identifier.issn0969-6989
dc.identifier.issn1873-1384
dc.identifier.urihttps://hdl.handle.net/10037/31709
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.journalJournal of Retailing and Consumer Services
dc.rights.accessRightsopenAccessen_US
dc.rights.holderCopyright 2024 The Author(s)en_US
dc.titleUtilizing consumer-based label equity to signal consumer products free from endocrine-disrupting chemicalsen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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