A Behavioural Design Approach to Urban Foodscapes Exploring Decision-making Processes Through the Case of the REKO-ring in Tromsø

Abstract

This report explores the potential of applying the method, The Behavioural Design Space (BDS) Framework, in an urban context. More specifically, the urban foodscape. By exploring how to actualize conceptual and abstract parameters within Behavioural Design Theories on Individuals decision-making processes through qualitative interviews, themes emerge and address critical issues within the relationship between citizens and Food Networks. The research questions guiding this thesis aim to explore hoe the REKO model can provide valuable insights into actualizing the BDS Framework, with focus on the unique urban foodscape of Tromsø and the factors influencing REKO users’ decision-making processes. Through this exploration, the thesis seeks to contribute to the broader discourse on urban design and planning, offering practical and potential solutions for integrating cultural and motivational factors into the creation of livable urban environments. Moreover, the economic pressures and systematic issues highlighted in the study indicate a need for policy interventions that enhance food quality and transparency. By promoting local food production and reducing reliance on ultra-processed foods, urban spaces can foster healthier and more sustainable food environments.