Browsing Artikler, rapporter og annet (Handelshøgskolen) by Author "Tuu, Huy Ho"
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Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiement.
Tuu, Huy Ho; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2012)The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction-purchase intention relationship in the context of a new product evaluation. This study uses a 2×2 factorial design with 120 participants and a combination of methods to test hypotheses. The respondents of low-risk as well as high-knowledge groups report a higher purchase ... -
The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship
Tuu, Huy Ho; Olsen, Svein Ottar; Linh, Pham Thi Thuy (Journal article; Tidsskriftartikkel; Peer reviewed, 2011)