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dc.contributor.authorLockert, Åshild Skjegstad
dc.contributor.authorBjørnå, Hilde
dc.contributor.authorKrane, Martin Sollund
dc.date.accessioned2020-03-11T09:32:15Z
dc.date.available2020-03-11T09:32:15Z
dc.date.embargoEndDate2021-05-23
dc.date.issued2019-11-23
dc.description.abstractThis paper seeks to convey a broader understanding of policy transfers between different sectors, focusing on transfers from the for-profit sector to local government. Specifically, we study the reasoning in a transfer process of branding and reputation management policy. Our case is a rural Norwegian municipality struggling to combat depopulation. This study is longitudinal. We discover that some original program elements cannot easily be transferred to the democratic context of local government. The transfer involves both interpretations and adjustments of the policy because of municipal institutional characteristics and values. The success of transfer depends here on the ability to balance the original policy with practices widely valued within the new setting.en_US
dc.descriptionThis is an Accepted Manuscript of an article published by Taylor & Francis in<i>Public Performance and Management Review</i> on 23. Nov. 2019, available online: http://www.tandfonline.com/https://doi.org/10.1080/15309576.2019.1694545.en_US
dc.identifier.citationLockert ÅS, Bjørnå H, Krane MS. Policy Transfer of Branding and Reputation Management: Motivations, Challenges, and Opportunities for a Small Rural Municipality. Public Performance & Management Review. 2019en_US
dc.identifier.cristinIDFRIDAID 1755426
dc.identifier.doi10.1080/15309576.2019.1694545
dc.identifier.issn1530-9576
dc.identifier.issn1557-9271
dc.identifier.urihttps://hdl.handle.net/10037/17712
dc.language.isoengen_US
dc.publisherTaylor & Francisen_US
dc.relation.ispartofLockert, Å.S. (2020). Kommunalt omdømmearbeid: Et fokus på sentrale aktørers motivasjon og konteksttilpasning. (Doctoral thesis). <a href=https://hdl.handle.net/10037/18653>https://hdl.handle.net/10037/18653</a>.
dc.relation.journalPublic Performance & Management Review
dc.rights.accessRightsembargoedAccessen_US
dc.rights.holder© 2019 Taylor & Francis Group, LLCen_US
dc.subjectVDP::Social science: 200en_US
dc.subjectVDP::Samfunnsvitenskap: 200en_US
dc.titlePolicy Transfer of Branding and Reputation Management: Motivations, Challenges, and Opportunities for a Small Rural Municipalityen_US
dc.type.versionacceptedVersionen_US
dc.typeJournal articleen_US
dc.typeTidsskriftartikkelen_US
dc.typePeer revieweden_US


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