Psychologists have long since recognized that consumers have limited cognitive ability, and that this prevents them from weighing up all product attributes when making a choice. More recently, a new framework for consumer choice has been developed which takes account of this, by assuming that consumers are drawn to salient features of a product. We apply the framework of salient thinking to a simple ...

Hva skjer i turistens møte med kirkerommet? Som del av turistens jakt etter opplevelser, er det en voksende interesse for opplevelser ved ulike religiøse steder. I denne artikkelen ser jeg nærmere på turisters kirkebesøk og deres opplevelse i samskapingen med andre besøkende i kirkerommet. Mens interaksjon og samskaping ofte brukes for å beskrive en mer aktiv samhandling mennesker mellom, i form av ...

We aim to answer whether expected occupational gains motivated rural-urban and rural-rural migration in nineteenth-century Norway. Human capital theory indicates that the higher expected gains, the more prone an individual will be to migrate. We use a micro-level data set of over 42,000 rural sons linked to their fathers based on 1865 and 1900 Norwegian censuses and employ a switching endogenous ...

The primary objective of this study is to elucidate the underlying factors contributing to the observed differences in fish consumption patterns. To accomplish this, a segmentation analysis was conducted on a representative sample of 2207 individuals from Sweden based on the dual dimensions of both the volume and variety of fish ingested. By scrutinizing these facets, the aim is to gain deeper ...

Denne rapporten omhandler status og fremtidige muligheter for de marine næringene i Nord-Norge. Det blir pekt på utfordringer og flaskehalser for fremtidig vekst, og virkemidler og tiltak for å kunne realisere veksten. Rapporten er en av flere faglige utredningsrapporter som skal brukes som grunnlag ved den neste oppdateringen av forvaltningsplanen for det marine miljøet i Barentshavet og havområdene ...

TIL sliter med å få endene til å møtes. Løsningen ligger neppe i å sminke virkeligheten slik klubben, dens rike onkler og fotballforbundet gjør i dag.

This paper shows and discusses a typology of service brands at the corporate level. The typology emerges from a combination of two constructs: ‘customer base’ and ‘competitive environments’. The service brands are conceptualized as modes of maintenance, surveillance and dynamic changes, which are shown in a 2x2 matric. The service brand typology is discussed, and the paper explains that dynamic ...

This paper outlines and discusses a typology of service innovation which encompasses four types of service innovation. The typology emerges from a combination of two service concepts, those of service orientation and competitive environments. The innovation types are conceptualized as neglected, imitative, defensive and offensive service innovations. The types are discussed, and the paper shows ...

To document energy savings from retrofitting a building, a reliable baseline model is needed. The development and implementation of the baseline model is an important step in the measurement and verification (M&V) process. Usually, an energy analyst enters the stage, collects data, do the estimation and delivers the baseline model. The modeling work of the energy analyst is done on either a proprietary ...

<i>Purpose</i> - Based on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion in the relationships between shopping value and trust.<p> <p><i>Design/methodology/approach</i> - A data set collected from 648 online consumers in ...