This study explores value co-creation in university industry collaborations. The study is inspired by the constructivist approach to grounded theory and self-ethnography and based on interviews with 27 informants (eleven industry mentors and 16 academics) engaged in university industry collaborations. The findings suggest that co-creation depends on knowledge readiness and knowledge readiness develops ...

We consider bargaining between a number of players that are all essential in creating a surplus. One of the players is dominant in the sense that it ultimately decides whether the surplus will be created. The other players have an incentive to get a large share of the pie for themselves, but leaving enough for the dominant firm that it finds it profitable to create the surplus. Hence, the smaller ...

Shopping carts, in general, should be suitable for carrying smart technology in the retail store environment. Also, a smart shopping cart can present verbal motivating stimuli to increase healthier food purchases. A conjoint experiment was used to test with a hypothetical purchasing task for young consumers (n=91) the potential of motivating stimulus on smart shopping carts to influence healthier ...

COVID-19 vaccine hesitancy has been a growing concern. The pandemic has proved to be very complicated with the mutated virus. The Delta variant is contributing to a surge of cases across the globe. Vaccine hesitancy can be socially contagious, requiring more stringent efforts from policy makers and health professionals in promoting vaccine uptake. Some evidence shows that vaccine acceptance ...

While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand engagement. It proposes and empirically tests a model which is underpinned by social customer relationship management theory. By means of survey questionnaires, data was obtained from 373 customers from hotels, ...

In this paper, we build on theories in psychology and economics and link positional preferences to private agents’ identification with a social group, and the social norms present in that group. The purpose of our paper is to analyze behavioral, welfare, and policy implications of a link between private agents´ social identity and a risky leisure activity. Our results suggest that, when the outcome ...

Sosial distansering har vært myndighetenes fremste tiltak mot smittespredning under koronapandemien (covid-19). Å distansere seg fra andre mennesker er spesielt utfordrende i butikker hvor kundestrømmen styres etter forretningsmessige prinsipper, og ikke ut fra et smittevernhensyn. Denne artikkelen belyser hvilke utfordringer et normalt bevegelsesmønster i butikker byr på med hensyn til sosial ...

The growing debate on the Anthropocene epoch urges a critical reflection on the relationship between human and non-human animals. This paper reflects on the space of animal justice in wildlife sanctuaries from a post-human perspective. Our perspective on wildlife sanctuaries relies on posthumanism and its potential in terms of offering both a new epistemology and a theoretical grounding for an ...

Handelshøgskolen ved UiT erfarer at speilvendt undervisning kan øke læringsutbyttet tilsvarende en halv bokstavkarakter og at strykeprosenten kan halveres. Speilvendt undervisning er en læringsform som ansvarliggjør studentene for egen læring ved at de løser relevante oppgaver i grupper med støtte i pensumlitteraturen, forhåndsinnspilte videoer og den kompetansen som medlemmene i gruppen besitter. ...

A more critical and engaging tourism sustainability research is needed, and this note argues that a valuable contribution can come from the scholars’ engagement with their spirituality. The main argument is that spirituality and sustainability are strictly interrelated, and such link should be an integral part of the methodology of studies about sustainability and tourism. Elaborating on the ...