Viser treff 202-221 av 552

    • A hands-on framework for the design and implementation of plant-based food experiences 

      Bertella, Giovanna; Brall, Vanessa; Berti, Lia (Chapter; Bokkapittel, 2024)
      This chapter presents how to promote plant-based food consumption as both an ordinary and extraordinary experience. Studies on social, sustainability and experiential marketing are reviewed, and two cases in Arctic Norway are investigated that highlight the plant-based eating challenges of limited local production of vegetables and a dominant animal-based food culture. The cases concern a nonprofit ...
    • Hard talk, costly walk: The evolution of a soft budget constraint syndrome in a football club at the periphery of Europe 

      Bertheussen, Bernt Arne (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-03-07)
      A football club is exposed to a soft budget constraint (SBC) syndrome if it still survives after finding it impossible to break even financially in the long run. This in-depth case study presents a historical analysis of the evolution of an SBC syndrome in a top-tier Arctic football club over 30 years using public archive data. In oral speeches, strategy documents, and other official situations, ...
    • Health Consciousness and Its Effect on Perceived Knowledge, and Belief in the Purchase Intent of Liquid Milk: Consumer Insights from an Emerging Market 

      Hoque, Mohammed Ziaul; Alam, Nurul Md.; Nahid, Kulsuma Akter (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-09-07)
      This study is based on the influence of consumers’ health consciousness (HC), perceived knowledge (PK) and beliefs affecting the attitude and purchase intent (PI) of the consumers. The outcome of this study is obtained through an exclusive survey conducted on a randomly selected sample of 712 households who purchase liquid milk (LM) in the cities of Dhaka and Chittagong in Bangladesh. A structured ...
    • Hedge Funds as a Diversification Vehicle 

      Mikkelsen, Andreas; Kjærland, Frode; Henriksen, Tom Erik Sønsteng (Journal article; Tidsskriftartikkel, 2019-10-01)
      This study evaluates the out-of-sample diversification benefits of including hedge fund indexes in global stock-bond portfolios. The topic is investigated by assessing several asset allocation strategies from 1998 to 2016. Interestingly, the findings show, in general, no significant increase in performance when hedge funds are included in a portfolio, compared to a well-diversified portfolio as ...
    • Helhetsperspektiv i økonomisk/administrative fag - ønske eller realitet? 

      Andreassen, Viggo; Olsen, Trude Høgvold; Solstad, Elsa (Journal article; Tidsskriftartikkel; Peer reviewed, 2017)
      Studenter i økonomisk/administrative fag tar eksamen i mange emner. Mange studenter opplever studiet som fragmentert fordi emnene har forskjellig fokus, innhold og arbeidsmetode. Praktiske problemstillinger lar seg imidlertid sjelden løse med innsikt fra bare ett av emnene som studentene tar eksamen i. For å kunne delta i faglige diskusjoner er det nødvendig både med kunnskap om enkeltemner og en ...
    • The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment 

      Larsen, Nils Magne; Sigurdsson, Valdimar; Breivik, Jørgen; Orquin, Jacob Lund (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-12-28)
      Research on in-store behavior has largely focused on shoppers with carts. In a study involving 15 stores and a total of 3540 shoppers, we document that only 20 percent of shoppers actually use shopping carts, while 28 percent use baskets and 51 percent use no carrying equipment. To better understand the role of carrying equipment, we collected data in a second study from 635 complete shopping trips ...
    • Hospitals as professional organizations and the perception of distances 

      Solstad, Elsa; Pettersen, Inger Johanne; Robbins, Geraldine (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-03-31)
      Management at a distance is increasingly employed to organize hospital resources, of which professionally skilled staff is the key component. Mergers often imply distant management. The study examines the internal management aspects for two hospitals in two consecutive mergers, 5 years apart. We focus on how geographical and cognitive distances are experienced by middle managers and their followers. ...
    • How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model. 

      Tuu, Ho Huy; Khoi, Nguyen Huu; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-04-12)
      This study integrates consumer innovativeness (CI) and technological expertise (TE) in consumer attitudes and mobile commerce use (MCU) and introduces consumer consideration set size (CSS) as a moderator and a mediator of these relationships. Based on a survey sample of 577 Vietnamese consumers, it uses a structural equation modelling approach to test the hypotheses. The findings show that attitudes, ...
    • How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values 

      Stadlthanner, Katja Anna; Andreu, Luisa; Font aulet, Xavier; Ribeiro, Manuel Alector; Currás-Pérez, Rafael (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-05-27)
      Purpose - This study examines the direct effect of outcome message frames (gain vs loss) on cause involvement and the moderating roles of consumers' corporate social responsibility (CSR) scepticism and biospheric values. Furthermore, the authors analyse (1) the effects of gain-framed messages on consumer attitudes towards an environmental cause (i.e. the use of reusable coffee cups) and towards the ...
    • How exchange rate affects Chinese processing trade? The case of ground fish 

      Zhang, Dengjun; Xie, Jinghua; Myrland, Øystein (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-09-25)
      As imports destined for primary processing and then exporting occur across industries, in this study we developed a structural model to examine how exchange rate affects the exports of processed ground fish from China. The home demand for processed goods is incorporated into the model in accordance with the fact that the share of processed goods remaining in China tends to increase over time. ...
    • How moral disengagement links to destination marketing organisations’ moral muteness in their sustainability communications 

      Vespestad, May Kristin; Hehir, Christy; Koivunen, Kati (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-11-13)
      If destination marketing organisations (DMOs) are to contribute to the United Nations Sustainable Development Goals, they have a moral responsibility to encourage the development of more sustainable tourism, to promote this to consumers and engage them to behave more sustainably. However, we know little about how these DMOs frame the sustainability discourses of their destinations or how they urge ...
    • How police leaders learn to lead 

      Filstad, Cathrine; Karp, Tom; Glomseth, Rune (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-07-06)
      This article examines how Norwegian police leaders learn to lead and what constitutes police practices. Twenty-seven police leaders were shadowed during and interviewed about their daily practices of policing. We found that police leaders learn foremost through their experiences by practising leadership within the context of police culture. We therefore argue for a shift from teaching to acknowledging ...
    • How risky is it? Perceived risk among Norwegian backcountry riders 

      Mannberg, Andrea; Jordy, Hendrikx; Markus, Landrø; Martin, Ahrland Stefan (Conference object; Konferansebidrag, 2018)
      We use a hypothetical choice scenario to analyzefactors that affect the perceived risk of potentially risky backcountry terrain.Our results show thatfactors, which are expected to affect the objective level of risk (e.g., backcountry travel skills and experience), are correlated with the perceived level of risk. However, we also find suggestive evidence that social factors, which should not affect ...
    • How to distribute information 

      Sirnes, Espen (Working paper; Arbeidsnotat, 2005-10)
      In this paper a difficult question is answered with a surprisingly simple answer. A monopolist who possesses nested information can earn money from selling it at different levels of precision to investors. The problem is to maximize profits by choosing the optimal distribution of information among the investors. I show that, the optimal distribution is to give all informed investors the same ...
    • How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors 

      Menon, R.G. Vishnu; Sigurdsson, Valdimar; Larsen, Nils Magne; Fagerstrøm, Asle; Sørensen, Herborg; Marteinsdóttir, Helena Gunnars; Foxall, Gordon R. (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-06-05)
      Airlines are increasingly using social media for initiating and sustaining consumer brand engagement through interaction and sharing. This study introduces a conceptual model on brand post engagement on social media and contributes to extant knowledge on the effectiveness of the determinants of such engagement in the airline industry. Facebook brand posts of a major Nordic airline published between ...
    • HRM ved et veiskille: Hvordan kan vi tette gapet mellom forskning og praksis? 

      Nilsen, Elin Anita; Olsen, Trude Høgvold (Journal article; Tidsskriftartikkel; Peer reviewed, 2023)
      Den internasjonale forsningslitteraturen tegner et bilder av at HRM står ved et veiskille. Dette aktualiserer debatten om forskning/praksis gap, situasjonen der praktikerne er opptatt av sine ting og forskerne sysler med sitt, fordi det kan hemme kunnskapsutvikling. Vi har undersøkt utfordringene for HRM-praksis og HMR-forskning som løftes fram i forskningslitteraturen, hvordan disse utfordringene ...
    • The human gaze at animals and the missing animal gaze in tourism studies 

      Tomassini, Lucia; Bertella, Giovanna (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-05-26)
      This research letter critically reflects on the missing animal gaze in tourism studies and elaborates on the urgency of including it in the discussion about the relationship between human and non-human animals. Drawing on the Foucauldian gaze and on the John Urry’s tourist gaze, we reflect on the unproblematised power imbalance between human and animal gazes that is inherent in tourist ...
    • Human value co-creation behavior in tourism: Insight from an Australian whale watching experience 

      Xie, Jinghua; Tkaczynski, Aaron; Prebensen, Nina Katrine (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-06-04)
      This study explores and tests a comprehensive model of co-creation in creating value and tourist satisfaction. In addition to being the first study to empirically test the customer value co-creation behavior scale developed by Yi and Gong (2013), the present work adds to theory by revealing the importance of tourists' mental co-creation and employees' active participation in creating value and ...
    • Hurtigruteturistenes naturopplevelse: Et kollektivt blikk på omgivelsene 

      Smørvik, Kjersti Karijord (Journal article; Tidsskriftartikkel; Peer reviewed, 2018-04-12)
      Hvordan skapes naturopplevelser om bord på et hurtigruteskip? I denne artikkelen ser jeg nærmere på hurtigruteturisters naturbaserte opplevelser på et skip, og hvordan turistenes opplevelser blir til. Psykologiens innfallsvinkel til opplevelse legger vekt på hvordan denne er et kroppslig og mentalt fenomen somoppstår i individet selv.Men opplevelsen kan også studeres med utgangspunkt i en sosial ...
    • Hva forklarer sjømatforbruk i Iran? 

      Ardebili, Aida Tabarroky; Skallerud, Kåre; Rickertsen, Kyrre; Zamandaraeh, Zara (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-02-26)
      Formålet med artikkelen er å kartlegge iranske forbrukeres holdninger til sjømat, deres kjøpsatferd og betalingsvillighet for sjømat. Dette gjøres gjennom to surveyundersøkelser av konsumenter i Teheran. Oppdrettet iransk regnbueørret spises mye, og smak er viktig. Norsk laks oppfattes som god i smak, ernæringsrik og bekvemmelig. Dette kan brukes i markedsføringen av laks, som imidlertid oppfattes ...